Chalmers Foundation

Redefining the Heart of Local Healthcare

Helping Chalmers feel more connected to our community’s care

Chalmers Foundation needed a brand that reflected their role at the heart of local healthcare. Doingood partnered with The Details Brand & Design, who led the brand strategy that grounded the refresh.

After discovery sessions, trend analysis, and a deep dive into their archives, we aligned on a vision rooted in warmth, connection, and community. The heart, present since the organization’s earliest days, became our starting point. We reimagined it into a distinctive mark shaped by the letters C and F.

From there, Doingood built the complete visual identity, iconography, motion language, and collateral system.

Today, the Chalmers Foundation carries a brand that reflects its promise: hope beyond limits and care that strengthens our whole community.