Marketing Campaign
Kindness Week

Client Name
Fredericton Community Foundation
location
Fredericton • New Brunswick
services
Marketing Campaign
Kindness Week 2025
Kindness is Kinda Cool
Fredericton’s kindness deserves a spotlight. Doingood created an energetic, youth-friendly campaign that transformed the city into a kindness movement. Posters, videos, reels, and animations sparked a ripple effect, proving that small acts are kinda cool.

The Impact
↑60
New supporters in one week
↑25%
More reach* than last year
↑65%
New visitors to the website
*Reach: The number of unique people who saw this campaign.








