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Marketing Campaign

Kindness Week

Client Name

Fredericton Community Foundation

location

Fredericton • New Brunswick

services

Marketing Campaign

Kindness Week 2025

Kindness is Kinda Cool

Fredericton’s kindness deserves a spotlight. Doingood created an energetic, youth-friendly campaign that transformed the city into a kindness movement. Posters, videos, reels, and animations sparked a ripple effect, proving that small acts are kinda cool.

‍

The Impact

↑60
New supporters in one week
↑25%
More reach* than last year
↑65%
New visitors to the website
*Reach: The number of unique people who saw this campaign.
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